top of page

“People don't care how much you know until they know how much you care.”
- Teddy Roosevelt

(703) 317-7378


President and Chief Executive Officer (CEO), Rob founded CANA LLC in 2008. An entrepreneur and logistics systems integration expert with over 30 years of experience in managing profit & loss, building new product lines, team and company investment strategies, solutions go-to-market rollout, productization road map planning, program management, and strategic planning execution; in both commercial and Federal markets.  A former U.S. Marine Corps officer, Rob has an MS in Finance from Johns Hopkins University Carey Business School and a BS in Political Science from the University of Colorado. He has successfully managed organizational business processes across all corporate functions including operations, business development, acquisitions, program management, financial management, and logistics/supply chain management.  Extensive experience in logistics systems – supporting both military and commercial organizations – including supply chain system design, unmanned systems asset, and asset workflows management, energy mobility hubs, innovation research and analysis, inventory demand planning, product to market roll-out, and annual fiscal budget planning, analytics assessment models. Fiscal planning and forecasting in P/L oversight and annual strategy actions against plan. His visionary leadership is the guiding force behind CANA and loves to crack a joke here and there!

Education and Certificates

MS, Finance, Johns Hopkins, Carey Business School, 2012 

BS, Political Science, University of Colorado, 1994 

Executive Supply Chain certification; MIT Center for Transportation and Logistics, Cambridge, MA, 2008 

APICS Certified Supply Chain Professional (CSCP); Herndon, VA certification class

Financial Leadership for Non-Financial Managers certification; Texas A&M University, McLean, VA, 2006

Accomplishments & Awards
  • Advisory Board Member, Somete Technologies Group, Falls Church, VA

  • Advisory Board Member, Military Java Group (Jarhead Java), North Carolina

  • Executive Committee & Founding Member, VP Memberships and Comptroller, Association of Marine Corps Logisticians (AMCL), National Capital Region

  • Executive leadership 

  • Team Building 

  • Executive presenter 

  • Strategic Planning 

  • Certified Supply Chain Professional (CSCP) 

  • Business Operations Management 

  • Business Development 

  • Data Analysis 

  • Functional Requirements Analysis 

  • Decision Support 

  • Statistical Analysis 

  • Decision analysis 

  • Proposal Development 

  • Capture lead 

  • Organization analytics maturity assessment 

  • Working Capital Management 

  • Company Valuation 

  • Value Chain Analysis 

  • Product Distribution 

  • IT Infrastructure Design 

  • Distribution 

  • Operating Partner Practices 

  • Process improvement 

  • SAP Logistics 

  • Logistics Management 

  • Military logistics 

  • Military Operational Research 

  • Supply Chain Optimization 

  • Quality management 

  • Risk analysis and management 

  • Interviewer and Podcast Host 


Small Business Innovations Supporting the National Security Community. The Exciting Role of Small Business Today and for the Future as Part of the National Security Community” CANA Military Operations Research, Phalanx Article, Rob Cranston, President & COO and Norm Reitter, Director, Analytics, CANA Advisors, Spring 2016.

The CANA Connection Podcast - Host


Rob Cranston

President and COO
LinkedIn logo
bottom of page