“People don't care how much you know until they know how much you care.”
- Teddy Roosevelt
(703) 317-7378
About
President and Chief Executive Officer (CEO), Rob founded CANA LLC in 2008. An entrepreneur and logistics systems integration expert with over 30 years of experience in managing profit & loss, building new product lines, team and company investment strategies, solutions go-to-market rollout, productization road map planning, program management, and strategic planning execution; in both commercial and Federal markets. A former U.S. Marine Corps officer, Rob has an MS in Finance from Johns Hopkins University Carey Business School and a BS in Political Science from the University of Colorado. He has successfully managed organizational business processes across all corporate functions including operations, business development, acquisitions, program management, financial management, and logistics/supply chain management. Extensive experience in logistics systems – supporting both military and commercial organizations – including supply chain system design, unmanned systems asset, and asset workflows management, energy mobility hubs, innovation research and analysis, inventory demand planning, product to market roll-out, and annual fiscal budget planning, analytics assessment models. Fiscal planning and forecasting in P/L oversight and annual strategy actions against plan. His visionary leadership is the guiding force behind CANA and loves to crack a joke here and there!
Education and Certificates
MS, Finance, Johns Hopkins, Carey Business School, 2012
BS, Political Science, University of Colorado, 1994
Executive Supply Chain certification; MIT Center for Transportation and Logistics, Cambridge, MA, 2008
APICS Certified Supply Chain Professional (CSCP); Herndon, VA certification class
Financial Leadership for Non-Financial Managers certification; Texas A&M University, McLean, VA, 2006
Accomplishments & Awards
Advisory Board Member, Somete Technologies Group, Falls Church, VA
Advisory Board Member, Military Java Group (Jarhead Java), North Carolina
Executive Committee & Founding Member, VP Memberships and Comptroller, Association of Marine Corps Logisticians (AMCL), National Capital Region
Skills
Executive leadership
Team Building
Executive presenter
Strategic Planning
Certified Supply Chain Professional (CSCP)
Business Operations Management
Business Development
Data Analysis
Functional Requirements Analysis
Decision Support
Statistical Analysis
Decision analysis
Proposal Development
Capture lead
Organization analytics maturity assessment
Working Capital Management
Company Valuation
Value Chain Analysis
Product Distribution
IT Infrastructure Design
Distribution
Operating Partner Practices
Process improvement
SAP Logistics
Logistics Management
Military logistics
Military Operational Research
Supply Chain Optimization
Quality management
Risk analysis and management
Interviewer and Podcast Host
Publications
“Small Business Innovations Supporting the National Security Community. The Exciting Role of Small Business Today and for the Future as Part of the National Security Community” CANA Military Operations Research, Phalanx Article, Rob Cranston, President & COO and Norm Reitter, Director, Analytics, CANA Advisors, Spring 2016.
The CANA Connection Podcast - Host https://www.canallc.com/podcast