We provide solution excellence through our servant leadership, receptive listening, broad conceptual thinking, and on-target delivery.



CANA LLC is a veteran-owned and woman-owned small business headquartered in Northern Virginia.  We are professionals with backgrounds in extensive federal government and commercial experience providing intimate service offerings to our clients, specifically to:


  • Improve company operations management planning 

  • Establish cost savings and significant investment returns 

  • Craft decision support planning in logistics and supply chain operations 

  • Use analytics for simulation and optimization analysis of systems operations  

  • Product placement through strategic partnerships

  • Provide operations research and studies analysis

  • Evaluate data quality, process and planning through analytics assessments


CANA has the people skills, technical experience in sales and operations planning, predictive/descriptive/prescriptive analytics, integrated logistics support (ILS), supply chain support, program and project management, product demand planning, quality control implementation, technical data development, life cycle logistics, and operational partnerships. 


Our value proposition is based on our commitment to leveraging our most qualified personnel, capabilities, and experience to help our clients solve their toughest challenges.  Our end state is to provide efficient and adaptable solutions to our clients, as well as create a life cycle of giving back to the communities and civic organizations we work with throughout the world.



CANA offers our clients solutions with the lowest risk and highest level of understanding possible. We are a nimble, responsive team of highly skilled personnel with the intellectual capital and practical program management experience building and implementing sophisticated commercial and government programs, backed by knowledgeable and experienced operations strategy and management and information technology professionals. We believe that weaving together a set of common processes ensures consistent, repeatable, auditable, and measurable performance improvements, making a critical impact towards our clients’ mission and revenue success.


CANA leverages best practices, innovative methodologies, and a broad mix of tools and models to help its commercial clients and government customers make intelligent business and technical decisions—from beginning stage plans to final program implementation and integration. CANA combines strategy with technology and insight with action, working with our clients over time.

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Elizabeth Cranston

 Chief Executive Officer & Chief Financial Officer

Elizabeth Cranston Esq. is the Chief Executive Officer and Chief Financial Officer of CANA LLC.  As CEO/CFO, Liz expertly manages a diverse team of professionals and oversees multiple programs spanning CANA’s various product lines.  A licensed attorney and former U.S. Marine Corps officer, Liz brings a wealth of knowledge and experience to the CANA leadership team.  Liz graduated with a Bachelors of Science degree from the Georgetown University and holds a Juris Doctor from the Lewis and Clark Law School in Portland, Oregon.

Rob Cranston

CANA President

CANA President, Rob Cranston founded CANA LLC in 2008.  Rob has over 20 years of experience in operations and logistics systems management, business strategy, and product demand planning – supporting both military and commercial organizations.  A former U.S. Marine Corps officer, Rob has a Masters of Science in Finance from Johns Hopkins University Carey Business School and a Bachelor of Science in Political Science from the University of Colorado.

Norman Reitter

Chief Operating Officer

As CANA's Chief Operating Officer Norm has over 25 years of military, logistics, and operations research experience seeking innovative ways of solving complex problems. He leads CANA's Analytics team by combining advanced analytics with information architectures, business processes, and the human element to improve organization performance from data to decisions.


Passionate about the analytics profession, Norm is a Past President of the Military Operations Research Society and active in the Institute for Operations Research and Management Science (INFORMS) leading the Analytics Capability Evaluation Committee.  Norm received his undergraduate education from the U.S. Naval Academy and holds a Masters of Science in Operations Research from the Naval Postgraduate School.

Walt DeGrange

Director of Analytics

CANA Team member Walt DeGrange has been with CANA since 2014 and is the Director of Analytics Capabilities. He has over 20 years of experience in scoping, performing, and implementing analytic solutions. Walt is an Operations Research Professional with implemented analytics solutions in Government, Industry, and Academia. He is currently the Course Director for the Military Operations Research Society (MORS) Critical Skills for Analytics Professionals and a past Chairperson of the INFORMS Sports Analytics Section.

Walt is also an educator and teaches online for the University of Arkansas and serves as an Executive Practicum Advisor at the NC State Poole School of Management. As a Team CANA speaker and course instructor, he contributes his experience and skills to the CANAs’ Learning and Development seminars and workshops.

In his role as the Director of Analytics Capabilities (DAC) at CANA, Walt is responsible for recruiting, training, and equipping CANA's analytics professionals.

Connie McKissack

Senior Director of Operations and Information Technology

Connie McKissack is Senior Director of Operations and Information Technology and is responsible for driving excellence in program management practices and delivering project management activities to clients. She has 20 years of experience in program and project management supporting both commercial and federal clients. Her program and project management focus areas include software development, analytics, and business process management. Notably, Connie led business process improvement initiatives in a global Project Management Office to support an international automotive manufacturing organization. 

Throughout her career, Connie has focused on how technology supports growing organizations and has volunteered at nonprofits to help them improve virtual workforce communication through digital transformation.

Joe Moreno

Director of Development

Joe Moreno is the Director of Development at CANA where he oversees software engineering teams and processes. He began his software engineering experience as an enlisted Marine computer programmer in the mid-1980s with Cobol and dBase III+. During the 1990s, Joe served as an infantry supply officer on two Marine Expeditionary Unit deployments to the Persian Gulf. 

Joe began working as a software engineer at Apple in the late 1990s, specializing in object-oriented web applications developed in Java for the Apple Online Store. His focus was backend caching at the online store to support and scale high loads immediately following Steve Jobs’ keynote presentations. While working for Apple, Joe was called up to active duty several times. In 2005, he deployed to East Africa in support of CJTF-HOA where he coordinated humanitarian missions at the American embassy in Nairobi, Kenya.

Joe has worked at several high-tech startups, focusing on social media, crowdfunding, and the sharing economy.



Here is just a sample of some of the experience our staff has:
  • ISO 14001 and OHSAS 18001 Lead Auditor Certifications

  • ISO 9001 Lead Auditor Certifications

  • Advanced analytics and processes; modeling techniques and technologies

  • Expertise in developing, deploying, and leveraging advanced analytics software

  • Expertise in Business Intelligence solutions

  • Graduate and advanced industry certifications

  • Capability to develop solutions in all of the prevalent current software languages 

  • Full range of logistics services and systems integration expertise to design and execute customize client requirements

  • Expertise in Graphics integration and user interface layout and design

  • Go-to-market product placement in both the commercial and Federal markets.

  • Experience with Federal acquisition operations logistics, joint ventures, new business development, supply support, performance based logistics, and support ability analysis and planning

  • Thorough knowledge of Joint Military Services operations, engineering and logistics, and DOD acquisition guidelines

  • Vast experience supporting in a program management role for both Federal and commercial clients.  

  • Lean and Six Sigma and Financial Modeling experts

  • Business Process Management and Engineering

  • Program Management knowledge in: project launch, project transitions, budget and financial review

  • Expertise in Program and Product Life Cycle Cost Estimates