Our Why Statement
CANA LLC strives to create an environment that allows our Team and Clients more time to focus on the things that matter most.
CANA LLC is a veteran-owned and woman-owned small business headquartered in Northern Virginia. We are professionals with backgrounds in the extensive federal government and commercial experience providing intimate service offerings to our clients, specifically to:
Improve company operations management planning
Establish cost savings and significant investment returns
Craft decision support planning in logistics and supply chain operations
Use analytics for simulation and optimization analysis of systems operations
Product placement through strategic partnerships
Provide operations research and studies analysis
Evaluate data quality, process, and planning through analytics assessments
WHY CHOOSE US
TRUST. We love long-term relationships with our clients and network partners
FLEXIBLE & NIMBLE. As a small business, we are committed to responding quickly to our clients and to our business network of partners.
CANA TEAM. We have highly skilled personnel with intellectual capital, experienced logistics operations management, information technologist professionals, and practical program management experience building and implementing sophisticated commercial and government programs.
COMMON PROCESSES. We believe that weaving together a set of common processes ensures consistent, repeatable, auditable, and measurable performance improvements, making a critical impact towards our clients’ mission and revenue success.
BEST PRACTICES. CANA leverages best practices, innovative methodologies, and a broad mix of tools and models to help its commercial clients and government customers make intelligent business and technical decisions—from beginning stage plans to final program implementation and integration.
Chief Executive Officer & Chief Financial Officer
Elizabeth Cranston Esq. is the Chief Executive Officer and Chief Financial Officer of CANA LLC. As CEO/CFO, Liz expertly manages a diverse team of professionals and oversees multiple programs spanning CANA’s various product lines. A licensed attorney and former U.S. Marine Corps officer, Liz brings a wealth of knowledge and experience to the CANA leadership team. Liz graduated with a Bachelors of Science degree from the Georgetown University and holds a Juris Doctor from the Lewis and Clark Law School in Portland, Oregon.
CANA President, Rob Cranston founded CANA LLC in 2008. Rob has over 20 years of experience in operations and logistics systems management, business strategy, and product demand planning – supporting both military and commercial organizations. A former U.S. Marine Corps officer, Rob has a Masters of Science in Finance from Johns Hopkins University Carey Business School and a Bachelor of Science in Political Science from the University of Colorado.
Chief Operating Officer
As CANA's Chief Operating Officer Norm has over 25 years of military, logistics, and operations research experience seeking innovative ways of solving complex problems. He leads CANA's Analytics team by combining advanced analytics with information architectures, business processes, and the human element to improve organization performance from data to decisions.
Passionate about the analytics profession, Norm is a Past President of the Military Operations Research Society and active in the Institute for Operations Research and Management Science (INFORMS) leading the Analytics Capability Evaluation Committee. Norm received his undergraduate education from the U.S. Naval Academy and holds a Masters of Science in Operations Research from the Naval Postgraduate School.
Director of Analytics
CANA Team member Walt DeGrange has been with CANA since 2014 and is the Director of Analytics Capabilities. He has over 20 years of experience in scoping, performing, and implementing analytic solutions. Walt is an Operations Research Professional with implemented analytics solutions in Government, Industry, and Academia. He is currently the Course Director for the Military Operations Research Society (MORS) Critical Skills for Analytics Professionals and a past Chairperson of the INFORMS Sports Analytics Section.
Walt is also an educator and teaches online for the University of Arkansas and serves as an Executive Practicum Advisor at the NC State Poole School of Management. As a Team CANA speaker and course instructor, he contributes his experience and skills to the CANAs’ Learning and Development seminars and workshops.
In his role as the Director of Analytics Capabilities (DAC) at CANA, Walt is responsible for recruiting, training, and equipping CANA's analytics professionals.
Walt has shared his love for analytics by writing several published works. He addressed the challenge of implementing analytical solutions in the book chapter Why Won't They Use Our Model? in the book, Handbook of Military and Defense Operations Research. In his 2022 book, Field Guide to Compelling Analytics, cowritten with Ms. Lucia Darrow, he focuses on the importance of trust, communication, and experience as well as analysis in customizing the message to whomever you are trying to convince to use analytics.
Director of Business and People Operations
Anna is experienced as an innovative director, supervisor, private practitioner, and trainer, with over 25 years of progressive behavioral health, education, and managed care experience. She has a proven track record in roles of supervision, quality assurance, and leadership.
Anna holds a Master of Social Work from the University of Pittsburgh, Pittsburgh, Pennsylvania, and a Bachelor of Arts in Psychology from the Indiana University of Pennsylvania, Indiana, Pennsylvania. She is licensed in the state of Pennsylvania as a Licensed Clinical Social Worker and possesses a certification in Project Management from Coursera.
As the Director of Business and People Operations at CANA, LLC. Anna is responsible for managing internal business capabilities and developing CANA’s people strategy across the company. She is uniquely positioned to manage and supervise business operations including financial, contracting, and internal and external social media outreach. Together with the line directors, Anna promotes and supports personnel management which involves resourcing, recruiting, reporting, and retention.
Senior Director of Operations and Information Technology
Connie McKissack is Senior Director of Operations and Information Technology and is responsible for driving excellence in program management practices and delivering project management activities to clients. She has 20 years of experience in program and project management supporting both commercial and federal clients. Her program and project management focus areas include software development, analytics, and business process management. Notably, Connie led business process improvement initiatives in a global Project Management Office to support an international automotive manufacturing organization.
Throughout her career, Connie has focused on how technology supports growing organizations and has volunteered at nonprofits to help them improve virtual workforce communication through digital transformation.
Technical Director of Energy Solutions
Shawn joins our team with ten years of experience as a Marine, having served first as a logistician and later as a uniformed operations research analyst. After transitioning to civilian life in 2010 Shawn began work as a Senior Operations Research / Systems Analysis (ORSA) and team lead and quickly found a home providing both analysis and development of bespoke analytical tools in support of the Operational Energy (OE) community, including the Service Energy Offices, OSD, and DARPA. In his new role with CANA, Shawn will be responsible for developing energy-related offerings and transitioning those offerings into opportunities in which he will provide management, modeling, and simulation development, solution integration, and analysis support. He also presently serves as the Modeling, Simulation, and Analysis (MS&A) coordinator across the multiple current and proposed pilots CANA supports via the Southern California (SoCal) Tech Bridge.
Shawn holds a bachelor's degree in Quantitative Economics from the United States Naval Academy as well as a Master's in Operations Analysis from Naval Postgraduate School.
Director of Development
Joe Moreno is the Director of Development at CANA where he oversees software engineering teams and processes. He began his software engineering experience as an enlisted Marine computer programmer in the mid-1980s with Cobol and dBase III+. During the 1990s, Joe served as an infantry supply officer on two Marine Expeditionary Unit deployments to the Persian Gulf.
Joe began working as a software engineer at Apple in the late 1990s, specializing in object-oriented web applications developed in Java for the Apple Online Store. His focus was backend caching at the online store to support and scale high loads immediately following Steve Jobs’ keynote presentations. While working for Apple, Joe was called up to active duty several times. In 2005, he deployed to East Africa in support of CJTF-HOA where he coordinated humanitarian missions at the American embassy in Nairobi, Kenya.
Joe has worked at several high-tech startups, focusing on social media, crowdfunding, and the sharing economy.
Programs and Project Management Team
Operations Research Team
Senior Operations Research Analyst
Software Development Team
Interns & HOH Fellows
Hiring Our Heroes Fellow