We provide solution excellence through our servant leadership, receptive listening, broad conceptual thinking, and on-target delivery.



CANA Advisors is a veteran-owned and woman-owned small business headquartered in Northern Virginia.  We are professionals with backgrounds in extensive federal government and commercial experience providing intimate service offerings to our clients, specifically to:


  • Improve company operations management planning 

  • Establish cost savings and significant investment returns 

  • Craft decision support planning in logistics and supply chain operations 

  • Use analytics for simulation and optimization analysis of systems operations  

  • Product placement through strategic partnerships

  • Provide operations research and studies analysis

  • Evaluate data quality, process and planning through analytics assessments


CANA Advisors has the people skills, technical experience in sales and operations planning, predictive/descriptive/prescriptive analytics, integrated logistics support (ILS), supply chain support, program and project management, product demand planning, quality control implementation, technical data development, life cycle logistics, and operational partnerships. 


Our value proposition is based on our commitment to leveraging our most qualified personnel, capabilities, and experience to help our clients solve their toughest challenges.  Our end state is to provide efficient and adaptable solutions to our clients, as well as create a life cycle of giving back to the communities and civic organizations we work with throughout the world.



CANA Advisors offers our clients solutions with the lowest risk and highest level of understanding possible. We are a nimble, responsive team of highly skilled personnel with the intellectual capital and practical program management experience building and implementing sophisticated commercial and government programs, backed by knowledgeable and experienced operations strategy and management and information technology professionals. We believe that weaving together a set of common processes ensures consistent, repeatable, auditable, and measurable performance improvements, making a critical impact towards our clients’ mission and revenue success.


CANA leverages best practices, innovative methodologies, and a broad mix of tools and models to help its commercial clients and government customers make intelligent business and technical decisions—from beginning stage plans to final program implementation and integration. CANA combines strategy with technology and insight with action, working with our clients over time.


Elizabeth Cranston, Esq.

Elizabeth Cranston is the Chief Executive Officer and Chief Financial Officer of CANA Advisors.  As CEO/CFO, Liz expertly manages a diverse team of professionals and oversees multiple programs spanning CANA’s various product lines.  A licensed attorney and former U.S. Marine Corps officer, Liz brings a wealth of knowledge and experience to the CANA leadership team.  Liz graduated with a Bachelors of Science degree from the Georgetown University and holds a Juris Doctor from the Lewis and Clark Law School in Portland, Oregon.

Rob Cranston

President and Chief Operating Officer (COO), Rob founded CANA Advisors in 2008.  Rob has over 20 years of experience in operations and logistics systems management, business strategy and product demand planning – supporting both military and commercial organizations.  A former U.S. Marine Corps officer, Rob has a Masters of Science in Finance from Johns Hopkins University Carey Business School and Bachelors of Science in Political Science from the University of Colorado. 

Norman Reitter

As CANA's Chief Analytics Officer and Senior Vice President for Analytics Operations, Norm has over 25 years of military, logistics, and operations research experience seeking innovative ways of solving complex problems. He leads CANA's Analytics team by combining advanced analytics with information architectures, business processes, and the human element to improve organization a performance from data to decisions.  Passionate about the analytics profession, Norm is a Past President of the Military Operations Research Society and active in the Institute for Operations Research and Management Science (INFORMS) leading the Analytics Capability Evaluation Committee.  Norm received his undergraduate education from the U.S. Naval Academy and holds a Masters of Science in Operations Research from the Naval Postgraduate School.

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Liz Cranston
Rob Cranston
President, COO
Norm Reitter
Chief Analytics Officer & Senior VP Analytics Operations
Walt DeGrange
Director of Analytics Capabilities
Jackie Knapp
Business Analyst
Kenny McRostie
Senior Operations Manager
Renee Carlucci
Principal Operations Research Analyst
Dan Sterrit
Principal Software Developer
Kim Mamula
Senior Operations Research Analyst
Terry Hagen
Principal Logistics Analyst
Kurt Eades
Senior Logistics Analyst
Lucia Darrow
Senior Operations Research Analyst
Connie Mckissack
Director of Programs & Project Management
Aaron Luprek
Senior Software Developer
Jerome Dixon
Senior Operations Research Analyst
Joe Moreno
Director of Development
Stephanie Allison
Senior Software Development Analyst
Tom Turner
Senior Operations Research Analyst
Roque Graciani
Senior Operations Research Analyst
Kaitlyn Wark
Data Science Analyst
Jason Fincher
Principal Logistics Analyst
Rick Hanson
Senior Operations Research Analyst
Kassie McRostie
Digital Media Coordinator
Kristin Fairman
Senior Contracts Manager
Kolleen Young
Senior Logistics Analyst
Cherish Joostberns
Resource Lead
Hannah Wallace
Project Manager
Connor McLemore
Principal Operations Research Analyst
Koa Beam
Lead Graphic Artist
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Here is just a sample of some of the experience our staff has:
  • ISO 14001 and OHSAS 18001 Lead Auditor Certifications

  • ISO 9001 Lead Auditor Certifications

  • Advanced analytics and processes; modeling techniques and technologies

  • Expertise in developing, deploying, and leveraging advanced analytics software

  • Expertise in Business Intelligence solutions

  • Graduate and advanced industry certifications

  • Capability to develop solutions in all of the prevalent current software languages 

  • Full range of logistics services and systems integration expertise to design and execute customize client requirements

  • Expertise in Graphics integration and user interface layout and design

  • Go-to-market product placement in both the commercial and Federal markets.

  • Experience with Federal acquisition operations logistics, joint ventures, new business development, supply support, performance based logistics, and support ability analysis and planning

  • Thorough knowledge of Joint Military Services operations, engineering and logistics, and DOD acquisition guidelines

  • Vast experience supporting in a program management role for both Federal and commercial clients.  

  • Lean and Six Sigma and Financial Modeling experts

  • Business Process Management and Engineering

  • Program Management knowledge in: project launch, project transitions, budget and financial review

  • Expertise in Program and Product Life Cycle Cost Estimates

CANA Advisors

7371 Atlas Walk Way
Gainesville, Virginia 20155
Telephone (703) 317-7378
Facsimile (571) 248-2563

CANA Advisors A Veteran-Owned and Woman-Owned Company. © CANA LLC 2019. All Rights Reserved.