Mr. Joe Moreno is the Director of Development at CANA Advisors where he oversees software engineering teams and processes. He began his software engineering experience as an enlisted Marine computer programmer in the mid-1980s with Cobol and dBase III+. During the 1990s, he served as an infantry supply officer on two Marine Expeditionary Unit deployments to the Persian Gulf. 

Mr. Moreno began working as a software engineer at Apple in the late 1990s, specializing in object-oriented web applications developed in Java for the Apple Online Store. His focus was backend caching at the online store to support and scale high loads immediately following Steve Jobs’ keynote presentations. Apple was an early and successful leader of the Agile/Scrum project management process during this time period. 

While working for Apple, Mr. Moreno was called up to active duty several times. In 2005, he deployed to East Africa in support of CJTF-HOA where he coordinated humanitarian missions at the American embassy in Nairobi, Kenya. 

After leaving Apple, in 2007, Mr. Moreno worked at several high-tech startups focusing on social media, crowdfunding, and the sharing economy. During this time, he published dozens of articles on leadership, technology, business, and marketing including interviews on television, radio, and podcasts.